Insights on Business

JUNE 14, 2017

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. They are tech savvy, mobile and social. More than ever – millennials seek customized experiences without a corresponding increase in prices.

Marketing 156

Marketing social media Millennials Customer Experience 156

PYMNTS

DECEMBER 7, 2017

Amazon takes another swing at Etsy, Apple catches up in the proprietary Pay game and Facebook matriculates a new generation of social media users with its new Messenger product for kids — this and more of the latest news from the Frightful Five, just in case you missed it.

Apple 111

Apple social media Google Video 111

South State Correspondent

JULY 11, 2022

If you sit around your bank talking about winning more millennials or Gen-Zers, you are not only wasting your time, but much of your efforts are likely counterproductive. Assume all Gen-Zs are technologically proficient or active on social media, and you have already missed your message to about 49% of your audience.

Marketing 195

Marketing Data social media Groups 195

Banking 2020

APRIL 28, 2015

Unlike in the past, when more than two products from one bank made a customer loyal, customer behavior is fleeting and their expectations for digital banking is increasing every day, because technology is giving them numerous choices and control. So, the ‘customer relationship’ itself has undergone a massive disruption along with technology.

Customer Experience 40

Customer Experience Digital Banking social media Millennials 40

CB Insights

JANUARY 5, 2018

Its branding and pricing could hit the sweet spot for Walmart — it aims to target well-informed millennial and Gen X shoppers, and its sneakers today sell for $95, which is premium but not quite luxury. The company has social media momentum, and its wool supply chain and production processes could be expanded to adjacent products.

Company 57

Company Branding Millennials Retail 57

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Traditional VC firms and even technology companies have also moved into CPG investments. Startups are marketing to millennial employees at work.

Branding 73

Branding Industry Retail Strategy 73