The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Customer Experience Banking Trends Analysis 32

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

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Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

SEPTEMBER 22, 2021

Financial marketers may be relying on outdated budgeting strategies. The post What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Analysis Strategy 19

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 43

The Financial Brand

AUGUST 18, 2021

Banks and credit unions can help (and profit) by stepping in. The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Millennials Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 8, 2021

Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Analysis Trends 41

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 29, 2021

Are banks and credit unions ready for them? The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA.

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Millennials Banking Trends Analysis Trends 41

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Digital Banking Banking Trends Analysis Trends 36

The Financial Brand

JUNE 21, 2021

Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers. The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 37

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

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Banking Trends Analysis Trends Branding 33

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Analysis Trends 33

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Branding Regional 33

The Financial Brand

AUGUST 11, 2021

The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty. The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 33

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Community Bank Banking Trends Analysis 32

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Branding Trends 32

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Marketing Banking Trends Analysis 32

The Financial Brand

AUGUST 9, 2021

The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

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The Financial Brand

OCTOBER 28, 2021

Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers. The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 27

The Financial Brand

JUNE 30, 2021

Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. The post 5 New Insights About How Consumers Make Banking Decisions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how to address these biases.

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Banking Trends Analysis Trends Branding 24