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3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks

The Financial Brand

You don't have to be an agile start-up to put these challenger bank approaches to use. The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The key is in the execution, which must be consistent.

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3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results

The Financial Brand

Sharply different approaches distinguish fintechs from established institutions. The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

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What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth

The Financial Brand

The torrent of fintech app downloads is radically altering the mobile banking landscape, pushing marketers to rethink strategies. The post What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How Small Banks Can Counter Fintech & Megabank Marketing Budgets

The Financial Brand

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

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A Close Look at Neobank Monzo’s New Growth Strategy

The Financial Brand

Mobile bank will 'supercharge' its successful organic marketing with more traditional methods building on a message of 'radical transparency.'. The post A Close Look at Neobank Monzo’s New Growth Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Innovation and Sheer Marketing Muscle Power Credit Card Battle

The Financial Brand

Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share. The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Why Neobank N26 Is Abandoning the U.S. Market (And 500,000 Customers)

The Financial Brand

The mobile bank is the second European challenger within a few weeks to bow out. Fintech experts weigh in on what it means for banking. Market (And 500,000 Customers) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Neobank N26 Is Abandoning the U.S.