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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

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This Week’s Reads: Digital Banking, Innovation and Payments

Banking 2020

Articles via The Financial Brand, Business Insider, Mobile Payments Today. Reality checks for community banks switching to a digital model: There is a lot of talk about digital banking however, not all digital banking falls under the same umbrella.

Insiders

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Identities at Risk –Online Bankers and Brands

Banking 2020

As part of their 2015 Momentum Webinar Series, Digital Insight is hosting a free webinar, “ Identities at Risk –Online Bankers and Brands ” on Wednesday, June 3, 2015. The webinar will include insights on how both end-user credentials and online brand identity are at risk to hackers.

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This Week’s Reads: Wearables, Biometrics, Digital Banks

Banking 2020

Articles via PYMNTS.com, Bank Innovation, Information Age, The Financial Brand. Designing a digital bank: What are millennials looking for in their financial institution? Spotlight banking biometrics digital banking financial institutions internet millennials payments security smartphone wearables'

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This Week’s Reads: Digital Banking, Smartphones and Millennials

Banking 2020

Articles via Mobile Commerce Daily, Wall Street Journal, The Financial Brand, Banking Exchange. Marketers must understand mobile banking consumers’ lucrative potential: More than 90% of banking households in the U.S. use digital channels to access their banks.

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Google teams with more banks in offering digital accounts

American Banker

Five banks, including BBVA USA and BMO Harris Bank, and one credit union will begin offering Google-branded bank accounts in 2021.

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This Week’s Reads: Digital Technology, Mobile’s Rise, Innovation Labs

Banking 2020

Building a Digital Bank is a Matter of Survival – The Financial Brand. Mobile’s Rise Poses a Riddle for Banks – WSJ. Mobile Banking Leaves Something to Be Desired, Consumers Say – eWeek. Below are interesting stories the Banking.com staff has been reading over the past week.