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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

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This Week’s Reads: Digital Banking, Innovation and Payments

Banking 2020

Articles via The Financial Brand, Business Insider, Mobile Payments Today. Reality checks for community banks switching to a digital model: There is a lot of talk about digital banking however, not all digital banking falls under the same umbrella.

Insiders

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This Week’s Reads: Digital Banking, Smartphones and Millennials

Banking 2020

Articles via Mobile Commerce Daily, Wall Street Journal, The Financial Brand, Banking Exchange. Marketers must understand mobile banking consumers’ lucrative potential: More than 90% of banking households in the U.S. use digital channels to access their banks.

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This Week’s Reads: Digital Technology, Mobile’s Rise, Innovation Labs

Banking 2020

Building a Digital Bank is a Matter of Survival – The Financial Brand. Mobile’s Rise Poses a Riddle for Banks – WSJ. Mobile Banking Leaves Something to Be Desired, Consumers Say – eWeek. Digital technology to open up core banking market – ComputerWeekly. What have you been reading?

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This Week’s Reads: Banking Myths, Snapchat, Mobile Payments

Banking 2020

Visionary FinTech Leaders Talk About The New Banking Customer Experience Model – Forbes. Top 5 Digital Banking Myths – The Financial Brand. In Liberia, Mobile Banking to Help Ebola-affected Women Traders – Huffington Post. ?Snapchat Mobile Payments Market to Boom by 2019, Research Firm Says – NYTimes.

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This Week’s Reads: Banking Myths, Snapchat, Mobile Payments

Banking 2020

Visionary FinTech Leaders Talk About The New Banking Customer Experience Model – Forbes. Top 5 Digital Banking Myths – The Financial Brand. In Liberia, Mobile Banking to Help Ebola-affected Women Traders – Huffington Post. ?Snapchat Mobile Payments Market to Boom by 2019, Research Firm Says – NYTimes.

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This Week’s Reads: Credit Unions, Digital Account Opening, Mobile Payments

Banking 2020

Articles via The Financial Brand, Credit Union Times, Finextra and Mobile Payments Today. Six strategies to attract young members: With the average age of credit union members being consumers in their mid-to-late 40s, credit unions are missing a major market –millennials. What have you been reading?

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