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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

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Data Is Key Across the Sales Enablement Platform

Perficient

It’s crucial to leverage the data lake, as that’s where the data analysis team can marry sales and non-sales data to conduct detailed analyses on trending, surface new insights, identify gaps and revenue opportunities, and perform predictive modeling. Data Analysis. Sales data can add value to non-sales teams in the company as well.

Data 322
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One Marketing Automation Tool that Should be Retired from Banking

The Financial Brand

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

You really want an expert analysis of how well each vendor really implements your requirements. Platform Selection Process. Evaluating vendors and systems against those requirements can be challenging when you only get surface-level information from the vendors. Our Perficient experts work with the systems every day over their careers.

System 332
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Today, the average small business spends more than $15,000 on SaaS every month, according to the company’s Q3 2017 analysis. Average valuations range from $500 million to $4 billion, reports last year said, and while individual floats may not be high value, Malay Mail analysis found they account for most of the tech IPO market.

Tools 135
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Acquia Engage 2020 – Enhancements to the Marketing Cloud

Perficient

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294