William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. White papers are your most valuable asset.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. White papers are your most valuable asset.

Marketing 40

Marketing social media Study Marketing Automation 40

Gonzobanker

DECEMBER 19, 2017

FinTech threats and distractions. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. While the Gonzo team loves to celebrate our mid-size entrepreneurial banks who “stick it to the man,” we also need to extend a GonzoBanker salute to Bank of America CEO Brian Moynihan.

Conference 101

Conference Industry Community Bank Community 101

FICO

JULY 9, 2021

For credit unions and smaller banks in North America, the challenge of how to compete with their bigger counterparts is a constant and pressing matter. The solution integrates Equifax Consumer Credit Information and FICO risk decision management technology with marketing campaign automation and execution. by Patrick Housel.

Financial Technology 52

Financial Technology Technology Software Analytics 52

FICO

JULY 9, 2021

For credit unions and smaller banks in North America, the challenge of how to compete with their bigger counterparts is a constant and pressing matter. The solution integrates Equifax Consumer Credit Information and FICO risk decision management technology with marketing campaign automation and execution. by Patrick Housel.

Regional 52

Regional Software Analytics Resources 52

Cisco

MAY 5, 2021

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. Cisco is a household name, and Cisco products and services are used by many significant enterprises today, especially in North America.

Customer Experience 129

Customer Experience Branding Tools Strategy 129