Brand Differentiation – How One Bank Is Producing 132% Profit Growth
South State Correspondent
MARCH 23, 2022
Closely aligned with customers service, bank management recognized early on during its maturity that it needed a platform ecosystem to drive engagement. Using its data, Nubank would grant some credit, even if it was $15, and then help the customer manage payments. Step 4: Reallocate Advertising Dollars into Customer Service.
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