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FinovateSpring 2017 Live Blog – Day 1

William Mills

William Mills Agency will be live blogging at FinovateSpring 2017. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2017. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Stay tuned!

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

million unique visitors come to shop its wares each month — and make a move on the public markets. the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands. market.”. Revolve is pushing forward with an IPO and is looking for a $100 million valuation coming out of it.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

William Mills Agency will be live blogging at FinovateSpring 2017. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. Standby for for our take on the demos of #finovate Spring 2017.

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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

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Weirdness Is Currency In The Attention Economy

PYMNTS

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101
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United Airlines, a public relations multiple engine failure.

Long Lasting Ideas

If we had to pick the public relations flub of the first four months of 2017, try United Airlines. at Bank Marketing Strategy + Ideas. Calling United’s fiasco, a flub is an extreme understatement. For the airline, this is a public relations multiple engine failure, a public image crash and burn.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. based fintech.