Is UX The Key To Mobile Wallet Breakout?
PYMNTS
OCTOBER 24, 2016
The 23 percent of users trying Apple Pay in June 2016 represents an upward trend instead of the decreasing percentage revealed in the two previous PYMNTS Apple Pay studies. Importance of nailing UX. Shopping cart abandonment happens at all stages of the checkout process, even before an item finds its way into the cart, Castro said.
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