Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 105

Marketing Automation San Francisco Conference Marketing 105

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Content marketing has arrived!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

APRIL 18, 2017

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

social media 123

social media Payments Retail Branding 123

Payments Source

JANUARY 1, 2018

Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years. In Q3 2016, 42% of respondents identified this difficulty, while in Q3 2017, 45% said it was a pain point. Marketing CRM solutions. New MarTech Spend.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

DECEMBER 1, 2016

This includes managing day-to-day client communication, strategically advising C-level executives, working directly with media and crafting integrated public relations campaigns, press releases, byline articles, case studies, speaker proposals and social media messaging. Prior to joining WMA, she was public relations manager for U.S.

St. Louis 40

St. Louis Georgia social media Missouri 40

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. It demonstrates how public relations and marketing are connected to business development, the sales cycle and customer successes. Content management.

Technology 40

Technology US Customer Experience Marketing 40

Gonzobanker

DECEMBER 19, 2017

Endless CRM and data management projects that shook our foundations and gutted our PMOs. After the “fake sales” scandal of 2016, Wells was hit again with bad press on overcharging homeowners for appraisals, charging customers for unwanted auto insurance, and cooking records to charge more rate-lock fees to borrowers. Payments chaos.

Conference 91

Conference Industry Community Bank Community 91