Can Subscription Commerce Revive Floundering Movie Theaters?
PYMNTS
OCTOBER 9, 2017
Between 2012 and 2016 alone, in fact, the number of 18- to 24-year-old frequent moviegoers fell from 8.7 First founded in 2011, MoviePass now operates under the leadership of Mitch Lowe, who co-founded Netflix and previously served as president of Redbox. The debit card is then swiped at the theater’s POS to obtain the tickets.
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