Can Subscription Commerce Revive Floundering Movie Theaters?
PYMNTS
OCTOBER 9, 2017
First founded in 2011, MoviePass now operates under the leadership of Mitch Lowe, who co-founded Netflix and previously served as president of Redbox. Though the company did manage to handle the enormous growth in traffic over the following days, the technical difficulties were not over. Giving moviegoing a subscription twist.
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