Frugal Consumers Buying More Off-Brand, Off-Price Products
PYMNTS
JULY 18, 2016
Heck, even dollar stores have been making a comeback of late, fueled in large part by those cost-conscious millennials. In short, the Great Recession has forced consumers to shift their behaviors, and many of these new behaviors will stay in place,” according to the 2009 report. “As So, what’s going on here? A survey of 2,000 U.S.
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