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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. Get ready, retailers.

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The Real Hunger Games: A Battle Royale In The Grocery Aisles

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Once the 24 competitors (tributes) get to the games, they then battle to the death for a national audience that is required by law to watch the games. When linked to the Amazon Chase card, the cash-back makes the experience even more of a win, in addition to serving as a natural pull toward card/brand share shift. In the U.S.,

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