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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. It also found that while 50 percent of this group makes online purchases, 60 percent visit malls once a month with the intention of buying an item. Get ready, retailers.

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Data Enablers: Spreadshirt, Data-Driven T-Shirts

PYMNTS

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Founded in 2002, the goal of Spreadshirt’s platform is to eliminate headaches and hurdles when bringing great ideas to market. million items last year. “[Our

Data 100
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Fools Rush In: 37 Of The Worst Corporate M&A Flops

CB Insights

Zynga, creator of Facebook games Farmville, Mafia Wars, and about a dozen different types of online slot machine games, paid $210M in 2012 for OMGPOP, creators of DrawSomething!, The companies served different user bases: Nextel was more of a business brand, with customers often drawn to its signature walkie-talkie technology.

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The Real Hunger Games: A Battle Royale In The Grocery Aisles

PYMNTS

online grocery sales since 2017, the largest share of any single retailer and double its closest competitor. When linked to the Amazon Chase card, the cash-back makes the experience even more of a win, in addition to serving as a natural pull toward card/brand share shift. According to the Harris Poll, Amazon is the most trusted U.S.

Branding 101
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When Corporate Innovation Goes Bad — The 116 Biggest Product Failures Of All Time

CB Insights

Product innovation is one way that large corporations stay competitive in a rapidly changing marketplace, but it doesn’t always work out when big brands attempt innovation. While still in operation, Google+ is hardly anybody’s favorite social network. Bikes, Smith and Wesson (2002). Crystal Pepsi, Pepsi (1992).