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PFM MoneyLion’s Appeal to Millennials, Gen Z Is Simplicity, Says ‘Godfather of Fintech’

Bank Innovation

A focus on simplicity and UX design that intimately appeals to younger users such as millennials and Gen Z users, fintech investor Ron Suber told Bank Innovation. EXCLUSIVE—What’s behind the growth of personal finance management platform MoneyLion?

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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. This hyper-accurate scan maps your foot morphology and is available for use for both online and in-store purchases.

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Banks – stop trying to win millennials’ hearts and make yourself useful

BankNXT

Are banks focusing on the right things when it comes to attracting millennials? Banks – stop trying to win millennials’ hearts and make yourself useful on BankNXT. Story by Andrew Haslip.

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Can Snapchat and Facebook help banks solve their millennial problem?

BankNXT

Gordon Hui on how social media techniques could help banks improve their relationship with the millennial generation. Can Snapchat and Facebook help banks solve their millennial problem? on BankNXT.

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Banking with millennials – how financial services can win over Gen Y

BankNXT

Robert E Prigge appeals to FIs to understand what drives the millennial, Gen Y customer, and what steps banks should take to embrace the digital age. Banking with millennials – how financial services can win over Gen Y on BankNXT.

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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Ranchere said challenger banks’ target market of millennial consumers have simply amassed fewer assets than their baby boomer parents have, as younger customers are less likely to have investment accounts or own homes. And [that] opens the question around: ‘How long does it take for your relatively young customer base to catch up?’”.

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Banks On Notice: Fintechs Are Coming For Checking Accounts & Debit Cards

CB Insights

These companies have been able to generate these signups through three channels: card design, rewards, and application UX. You might not expect to find the “instagrammability” trend surfacing in the world of debit cards, but fintech companies are hoping to draw millennials to physical cards with colorful, minimalist designs.

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