Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

Technology 40

Technology US Customer Experience Marketing 40

William Mills

JULY 12, 2016

With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. This type of disconnect results in contention between the two organizations, which leads to a less effective customer acquisition operation based on an imperfect exchange of information.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

CB Insights

APRIL 24, 2018

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. Kohl’s can move into smaller markets where a larger store may not fit.

Retail 59

Retail Trends Technology Branding 59

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40