PYMNTS

JUNE 21, 2018

Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20). Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India.

Marketing Automation 123

Marketing Automation Customer Experience Marketing Software 123

The Financial Brand

APRIL 16, 2017

Marketing automation software is a requirement for any financial institution wanting to manage complex, personalized communications.

Marketing Automation 31

Marketing Automation Marketing Software Management 31

Independent Banker

FEBRUARY 28, 2023

“The key is to understand the profiles of the best and [more challenging] customers, which can then impact who you target for solicitation,” says Stephenie Williams, vice president, financial institution marketing product and strategy at marketing solutions company Vericast in San Antonio. Prioritize data accuracy.

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. With this partnership, we’re increasing customer loyalty through inventive mobile engagement strategies, which, in turn, allows our clients to gain valuable insight about their customers.”.

System 100

System Customer Experience Marketing Automation Software 100

Cisco

MAY 5, 2021

Expensive cost of software, carrier channels like SMS messaging and Voice. We provide a combination of people + technology that eliminates extensive development and technical work and allows you to automate, integrate, and orchestrate in the cloud by both visualizing your existing tools and processes and mapping your customer’s journey.

Customer Experience 126

Customer Experience Branding Tools Strategy 126

PYMNTS

FEBRUARY 22, 2018

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing.

Tools 135

Tools Software Data Analysis 135

FICO

JULY 9, 2021

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

Financial Technology 52

Financial Technology Technology Software Analytics 52