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Data Is Key Across the Sales Enablement Platform

Perficient

With the growing number of data sources and feeds about client contacts, sales and transactions – and market data from the company’s internal and external sources – the data acquisition life cycle needs to continuously be streamlined, standardized, consolidated, and monitored. Client Data Hub – Sales Intelligence.

Data 322
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. New MarTech Spend.

Trends 72
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. Our inside sales team is, in effect, part of our marketing team. He explains that his team operates with a data-oriented mentality. CRM and relationship management.

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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

The ability to unify disparate data sets, generate personalized content, and automate tasks will drive accelerated value from the Salesforce platform and its industry clouds. Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency.

Industry 221
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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

In fact, a whole host of traditional retailers are bucking this trend — many planning to open hundreds of stores in 2018. As a result, an entire ecosystem comprised of hundreds of tech startups has emerged to help brick-and-mortar retailers adapt, working across categories from inventory management to shelf monitoring.

Retail 59
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Banking’s CRM Conquerors

Gonzobanker

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. Sales & Referrals.

Idaho 129
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Where Major Corporations Like Salesforce And NVIDIA Are Investing In Artificial Intelligence

CB Insights

The trend is poised to reach an all-time high in 2017: in the first half of this year, the venture capital arms of corporations participated in $1.8B The corporates and CVCs that added CrowdStrike to their portfolios in those deals operate in the cyberthreat-laden markets of computing and telecommunications.