Perficient

NOVEMBER 9, 2020

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

Marketing Automation 525

Marketing Automation Marketing Resources System 525

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is. What’s in your message?

Analytics 103

Analytics Resources Strategy Marketing Strategies 103

Gonzobanker

MAY 14, 2018

The most constructive general session I attended was by Content Marketing Institute ’s Joe Pulizzi who laid out a useful “how to” including how to “content tilt” to get messages to stand out for real. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix.

Branding 121

Branding Industry Apple Marketing 121

FICO

JULY 15, 2022

FICO’s impact on social good was one of the main reasons why I came to work for FICO. And how can we do this with integrity to make sure that lenders can manage risk in a sound manner for the good of the lender, the borrower, and the whole credit ecosystem? Mon, 02/21/2022 - 07:59. by Sally Taylor. Vice President, Scores.

Analytics 52

Analytics Data Lending Innovation 52

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. This is the embodiment of Paul Greenberg’s main edict in the book for being a successful business. “If If they don’t, they won’t.”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. This is the embodiment of Paul Greenberg’s main edict in the book for being a successful business. “If If they don’t, they won’t.”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. This is the embodiment of Paul Greenberg’s main edict in the book for being a successful business. “If If they don’t, they won’t.”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40