Perficient

NOVEMBER 9, 2020

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

Marketing Automation 525

Marketing Automation Marketing Resources System 525

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is. What’s in your message?

Analytics 103

Analytics Resources Strategy Marketing Strategies 103

Gonzobanker

MAY 14, 2018

At least one mid-size bank showed up with its entire exec leadership team AND board of directors. The most constructive general session I attended was by Content Marketing Institute ’s Joe Pulizzi who laid out a useful “how to” including how to “content tilt” to get messages to stand out for real. Everybody’s in The Game.

Branding 121

Branding Industry Apple Marketing 121

Gonzobanker

DECEMBER 19, 2017

Endless CRM and data management projects that shook our foundations and gutted our PMOs. Seriously, sit back with a pocket flask of Pappy Van Winkle, smoke a cigar (or your combustible of choice if you live in Colorado, California, Washington, Oregon, Nevada, Main or Massachusetts) and enjoy the 2017 GonzoBanker Awards. Payments chaos.

Conference 91

Conference Industry Community Bank Community 91