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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 110
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Financial Inclusion Using Analytics

FICO

This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. The lending and financial services industry can provide that social good, as long as it's done in a way that is both responsible and fair. markets, we offer a program called Score A Better Future.

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GonzoBanker Awards 2017

Gonzobanker

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. Oh, by the way, that Fintech darling of two years ago Lending Club?

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How Financial Technology Partners can Help with Customer Acquisition Campaigns

FICO

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

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How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

FICO

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

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Q2 Acquires Gro Solutions: So What?

Gonzobanker

The Gro addition would round out Q2’s origination capabilities following the acquisition of Cloud Lending Solutions a mere six weeks prior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 111
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Banking’s CRM Conquerors

Gonzobanker

Digital & Marketing. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications. BCU is currently implementing a CRM platform to augment its new account, consumer lending and mortgage lending efforts.

Idaho 140