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Are Banks Missing the Mark on Message?

Gonzobanker

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

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Financial Inclusion Using Analytics

FICO

The lending and financial services industry can provide that social good, as long as it's done in a way that is both responsible and fair. While the introduction of credit scoring technology introduced by FICO in the late 50's changed lending forever; it’s worth exploring what it takes to make a social impact today. Sally holds a B.A.

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GonzoBanker Awards 2017

Gonzobanker

The Real “Lending” Stock Award – Goes to longtime player LendingTree. We don’t know if bankers have noticed but LendingTree stock is up a whopping 350% in the past year, climbing to a frenzied market cap of $4.20 Oh, by the way, that Fintech darling of two years ago Lending Club? New Hot Category Award : Marketing Automation.

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How Financial Technology Partners can Help with Customer Acquisition Campaigns

FICO

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

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How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

FICO

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

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Q2 Acquires Gro Solutions: So What?

Gonzobanker

The Gro addition would round out Q2’s origination capabilities following the acquisition of Cloud Lending Solutions a mere six weeks prior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 111
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Banking’s CRM Conquerors

Gonzobanker

The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.

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