Innovation Magazine Marketing Millennials 
PYMNTS
JANUARY 25, 2021
Specifically, he said the typical gamer is a digitally native Gen Z or millennial, age 14 up to the late twenties, and belongs to a market that is evenly split between Asia and the West, noting that China’s eSports industry is currently the most advanced in the world. “So Originally, it was like, ‘What is this? How do we test this?
PYMNTS
MARCH 14, 2016
The French cosmetics chain announced Saturday (March 5) that it had officially opened the Sephora Innovation Lab, a research space located in San Francisco where the retailer will test its own and sponsored partners’ innovations for in-store and online retail.
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PYMNTS
MARCH 8, 2019
When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. That might be skin issues, dandruff or the wrinkles they are seeing for the first time on their millennial faces. Same quality, but 90 percent less expensive.
PYMNTS
NOVEMBER 5, 2018
Retailers from H&M to Zara are also getting onboard with VR and AR, as the market is poised to grow to be worth billions with consumers willing to exploring virtual worlds through their devices. In 2017, the global AR market was valued at $1.43 By some estimates, the global AR market is set to reach $12.97
PYMNTS
OCTOBER 18, 2016
That is something we’ve clearly recommitted to, making sure we’re bringing that quality and innovation to those style categories — apparel, home and beauty — so that we elevate that ‘Tarjay’ experience.” With our friends at Dwell magazine, we’ve created a line that captures modernism beautifully. and $16.99–$99.99
Fintech Labs Insights
JANUARY 8, 2016
December: Mentioned in KPMG’s H2 Ventures Fintech 100 report as one of the 50 Global Fintech Innovators to watch. eToro : showed its innovations in social trading and investing for Generation Y. December: Wins Most Effective Mobile Payment Solution at The Effective Mobile Marketing Awards. Avoka : (see above).
PYMNTS
JUNE 4, 2018
This innovation ushered in a sea change for consumers, content producers and content distributors. Millennials loved it even more: Only 57 percent reported watching primetime TV live that year, opting instead to watch prerecorded and/or streaming video or to play video games. Marching to the Beat of “Consumer Time”.
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