The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 31

Marketing Automation Tools Marketing Banking Trends 31

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. Just two pages of buzzkill.

Analytics 103

Analytics Resources Strategy Marketing Strategies 103

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. Use information like your buyer personas or a contact’s lifecycle stage to segment your lists and trigger workflows based on specific behaviors.

How To 42

How To Strategy Case Study Marketing 42

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. What information do I need to enter this loan and register the loan? For more information, visit www.capsilon.com. @infocorpgroup. www.infocorpgroup.com. 12:21 pm Unison Home Ownership Investors. CapsilonCorp.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing. Marketing automation.

Technology 40

Technology US Customer Experience Marketing 40