Perficient

NOVEMBER 9, 2020

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

Marketing Automation 525

Marketing Automation Marketing Resources System 525

Gonzobanker

MAY 14, 2018

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” At least one mid-size bank showed up with its entire exec leadership team AND board of directors. One bonus for the board: Most sessions I attended didn’t require a real-time industry acronym translator kit.

Branding 127

Branding Industry Apple Marketing 127

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics 110

Analytics Resources Strategy Marketing Strategies 110

Gonzobanker

DECEMBER 19, 2017

Samuels’ unexpected passing shocked the credit union industry, and the entire Gonzo team salutes the integrity, creativity, wicked smarts and passion that Samuels brought to his credit union and the entire industry. BNC shareholders got a terrific premium, a 47% dividend increase, and a continued leadership role for Richard D.

Conference 101

Conference Industry Community Bank Community 101

Cisco

MAY 5, 2021

Earlier this year Cisco completed its acquisition of imimobile, adding an enterprise-grade, digital-first client interaction management platform to Cisco’s industry-leading collaboration and contact center solution portfolio. You already have a CRM, a Marketing Automation platform, or Call Center software. Social channels.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

FICO

DECEMBER 15, 2020

financial services industry for what we all hope and expect will be a brighter 12 months ahead. For the past several years, industry has been anxiously waiting for the FCC to clarify one of the most unsettled areas of the now antiquated, nearly three decades old Telephone Consumer Protection Act. So, here are the five for 2021.

Policies 52

Policies Washington DC Regulation 52