article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

Paid social can also be a catch-all term for other paid advertising like Google Ads. Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., That client targeted specific parameters like its servicing region, an essential consideration for community banks. DIY vs. partnering.

article thumbnail

4 ways to track your bank’s marketing performance

Independent Banker

Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. When you look at your website, it doesn’t matter if you have millions of page views,” says Michael Marriott, ICBA director of digital marketing strategy. Take advantage of free analytics tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

There are great free tools out there such as Google Analytics that can help small financial institutions, who are just getting started with search marketing, measure their campaigns and efforts in an easy, affordable manner. She holds a Bachelor of Arts degree from the University of Georgia.

article thumbnail

Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

There are great free tools out there such as Google Analytics that can help small financial institutions, who are just getting started with search marketing, measure their campaigns and efforts in an easy, affordable manner. She holds a Bachelor of Arts degree from the University of Georgia.

article thumbnail

Everything You Need To Know About What Amazon Is Doing In Financial Services

CB Insights

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. The regions involved in the initial pilot included Colombia, Chile, Hong Kong, Kenya, Indonesia, Malaysia, the Philippines, Peru, Taiwan, and Thailand. Closing thoughts.

Cards 101
article thumbnail

Finovate Fall 2016 Live Blog – Day 2

William Mills

Getting ready to show how someone might use a connector, in this case Google, now in a design environment to drop the widget in the application and can preview how it looks in different devices. Targeted at Marketing, execs, lines of business owners, etc. I’ve seen these folks before, it’s pretty slick.