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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. 01:15 pm 10 Reasons Why Fintech Startups Fail. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Based in Hong Kong; showing integration with free to play video games. This is great.

Video 40
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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41
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FinovateFall 2018 Live Blog – Day 2

William Mills

Uses video to capture a bank statement via AI processing to improve results. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. Once run the OCR, it will clean up the minor issues and the data is very clean.

Mobile 78
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FinovateSpring 2016 Live Blog – Day 2

William Mills

Not just for video games… okay, you have my attention. Presenting a programmable cloud – a fintech platform. ^KT. This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? The account has a tie into social media and sharing. Virtual reality?

Video 40
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Finovate Fall 2016 Live Blog – Day 2

William Mills

An App Store for FinTech applications. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Stay tuned for our video recap of Finovate Fall Day 2 later today!