Insights on Business

FEBRUARY 13, 2019

Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey. –> Explore IBM Banking and Financial Markets Solutions.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

Conference 195

Conference Marketing social media Data 195

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

Conference 40

Conference social media Marketing Strategies Strategy 40

William Mills

APRIL 27, 2017

From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Seems like a pretty straightforward application of marketing automation and predictive marketing. 12:28 pm Infocorp. Ana, CEO is speaking. “20

San Francisco 68

San Francisco social media San Jose Customer Experience 68

William Mills

SEPTEMBER 9, 2016

Auto-financing is ripe for innovation. You can look at life events such as marriage, credit card, new job, etc. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 11, 2016

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. This looks like a polling tool, to get quick client feedback, mostly about current events. Katerina Frolovicheva (MD, Technologies Innovations). What’s the market strategy?

Video 40

Video Mobile social media Analytics 40

William Mills

MAY 10, 2016

We’ll be blogging live from the 2-day event, covering over 72 companies. We expect to see innovations in mobile, security, analytics, customer experience, and more. ^SR. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

San Jose 40

San Jose Customer Experience Mobile social media 40