Banking on brand purpose: Three ways to unlock ROI
Accenture
AUGUST 28, 2022
Great brands aim to make an impact on the world. They use purpose to drive action. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and…. The post Banking on brand purpose: Three ways to unlock ROI appeared first on Accenture Banking Blog.
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