article thumbnail

PAAY: The Year Of Small Business

PYMNTS

With the shift to online shopping greater than ever, businesses were forced to convert to online. Even as they converted to online payment transactions, they faced yet another major challenge: online payment fraud. One hurdle that many of these businesses faced for the first time was the transition to eCommerce.

Fraud 141
article thumbnail

GDPR Laggards Can Still Get Ahead Of The Game

PYMNTS

In fact, early evidence suggests that changes in cyber threats and online ad buying are already taking place in the weeks since the GDPR became official. Now, Pace said, “those companies are recognizing that the ‘wait and see’ approach is not the best solution. So far, one of the positive results of the GDPR push is “dialogue.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to get referrals and grow your firm

Abrigo

Some sources of expertise-based referrals include (most popular sources in bold): - Finding the expert in online searches. Reading about the expert in online reviews. Interacting with the service provider on social media. Make sure your online presence is top-notch. Hearing the service provider speak.

How To 150
article thumbnail

Leveraging LinkedIn for Social Selling

Social Assurance

We will define social selling, share the reasons you should care about social selling, provide tips and best practices, and how your financial brand can support social selling. . What is social selling and why should I care? If you’re a financial brand, we’re here to help you support social selling while mitigating risk.

article thumbnail

Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Think about where your target audience is at (what are they searching for online, what social media platforms are they on, will they download ebooks or read blogs, do they listen to podcasts, etc.) Does it make sense for your brand to be on TikTok if its buyer persona isn’t on TikTok? Most likely not.

article thumbnail

Unify your Marketing Activities For True ROI

William Mills

55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Buyer’s Online Journey. Marketing Today.