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GDPR Laggards Can Still Get Ahead Of The Game

PYMNTS

In fact, early evidence suggests that changes in cyber threats and online ad buying are already taking place in the weeks since the GDPR became official. Along with that will come evidence of innovation tied to the changes brought about by the privacy regime — for instance, revisions to marketing budgets or new programs.

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How to get referrals and grow your firm

Abrigo

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Some sources of expertise-based referrals include (most popular sources in bold): - Finding the expert in online searches. Reading about the expert in online reviews.

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Leveraging LinkedIn for Social Selling

Social Assurance

The market for mortgage lending is competitive. We will define social selling, share the reasons you should care about social selling, provide tips and best practices, and how your financial brand can support social selling. . What is social selling and why should I care? Best Practices and Tips for Social Selling.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.

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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.