Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

UX 332

UX Meeting Groups Data 332

Gonzobanker

JULY 20, 2022

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. One of the fatal mistakes many institutions make is viewing digital as falling entirely within the domain of I.T. What Does a Digital Product Manager Do?

Digital Strategies 173

Digital Strategies Strategy Leadership Customer Experience 173

Perficient

NOVEMBER 20, 2020

The ability to reuse and manipulate a single graphic to fit many situations enables marketing teams to increase their content output exponentially, providing the assets required to both achieve effective personalization at scale and react quickly to evolving market trends and campaign needs. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294