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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294
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Decoding Data: Harnessing the Power of Your Financial Brand's Online Presence

Digital Growth Institute

Data , a term that holds various interpretations across different individuals within a financial organization. The value of "thick data": Qualitative insights that help understand the motivations and emotions of people. The value of "thick data": Qualitative insights that help understand the motivations and emotions of people.

Data 15
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Modernizing the Health Plan Business Process

Perficient

Health plan organizations must conquer mountains of data, increasing regulations, and escalating consumer expectations. Talk to brokers, employers, members, and your sales and marketing teams to gather this intel. Her team uses a cloud-based automation tool, but it has no connectivity to their on-prem CRM.

Groups 294
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. — as if they were on a social network. Please provide some client examples.

Branding 103
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Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It?

PYMNTS

To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. All in all, finding success as an online merchant today is complicated business. BigCommerce’s big takeaway?

Tools 122