Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

Gonzobanker

OCTOBER 13, 2020

For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer. Best practice institutions are not managing the digital shift in a reactive fashion.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

William Mills

APRIL 27, 2017

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Seems like a pretty straightforward application of marketing automation and predictive marketing. @BeSmartee www.besmartee.com ^William. infocorpgroup.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

NOVEMBER 1, 2016

He explains that his team operates with a data-oriented mentality. The fundamental goal of marketing is to invest $100 and then generate $1000 worth of revenue. Marketing has traditionally struggled with how to measure and track that investment. Marketing technology goes beyond an operational element. Content management.

Technology 40

Technology US Customer Experience Marketing 40

Gonzobanker

DECEMBER 19, 2017

Endless CRM and data management projects that shook our foundations and gutted our PMOs. The Just Kidding About the Whole Bank Thing Award – Goes to Fintech darling SoFI , whose management shakeup amid “behavioral issues” shifted the legal efforts from charter application to lawsuit and damage control. Payments chaos.

Conference 101

Conference Industry Community Bank Community 101

Fintech Labs Insights

APRIL 30, 2015

Money Amigo is a social money interaction platform that solves the lack of simple and clustered services for the un- and underbanked. Money Amigo makes managing money fast, fair, and friendly. Slice’s technology provides item-level purchase data across the largest base of online consumers (two million and counting).

San Jose 12

San Jose Las Vegas California Tucson 12