Gonzobanker
OCTOBER 13, 2020
Cornerstone’s Growth Engine Framework illustrated below summarizes common measurements used to monitor the digital customer through the capture, acquire and nurture stages of relationship development. Typically, some of the lowest Net Promoter scores (NPS) in banking come from frustrated digital banking and payments users.
Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?
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Gonzobanker
MAY 14, 2018
At least one mid-size bank showed up with its entire exec leadership team AND board of directors. It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. One bonus for the board: Most sessions I attended didn’t require a real-time industry acronym translator kit.
Fintech Labs Insights
MARCH 16, 2017
W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.
Gonzobanker
DECEMBER 19, 2017
Endless CRM and data management projects that shook our foundations and gutted our PMOs. New Hot Category Award : Marketing Automation. Horizontal applications Marketo, HubSpot and Salesforce Marketing Cloud are duking it out for who will drive your next email, drip and web page campaign. FinTech threats and distractions.
Gonzobanker
JUNE 26, 2019
One of a handful of organizations to start with implementation in the contact center, Elevations worked diligently through data and integration challenges with some third-party services and even more internal development. Digital & Marketing. CRM systems are still a relatively new phenomena in banking.
Gonzobanker
DECEMBER 5, 2018
Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Gro brings a solid digital account opening platform, something Q2 was pursuing internally.
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