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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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eCommerce Search Merger Aims To Address Amazon Pressure Cooker

PYMNTS

As the new venture goes to market, it will focus on bringing differentiated brand experiences to its clients. To do so, retailers and brands must differentiate through their brand and shopping experiences. Searchspring matches the brand’s unique website style and experience on launch,” the firm said. 4) announcement.

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Biometrics are already mass-market for banking

Tomorrow's Transactions

Biometrics aren’t really futuristic any more, and even in as conservative a sector as banking they are being deployed in the mass market. I’ve helped to organise a CSFI roundtable on the topic to share some practical experiences. Hey, how fun is this! Logging on to things by tapping your contactless bank card to your phone!

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Retail Pulse: H-E-B Rolls Out New App; Jimmy John’s Launches Loyalty Program

PYMNTS

Texas-based grocery chain H-E-B , in one case, is rolling out a new app that the company says is one of many technologies that it will use “to enhance its digital services to better meet the evolving needs and expectations” of online and in-store customers. In Other Brick-and-Mortar Retail News.

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