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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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The secure digital platform for financial services innovation

Insights on Business

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. That said, there are two points where they seem to agree: 72 percent expect more emphasis on customer experiences than on products over the next few years. Learn more about IBM Bank Banking & Financial Markets Technology here.

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Delivering Safe Return to Office & Smarter Customer Interactions

Cisco

And, be able conduct these tasks in a way that is easy and intuitive for the customer – falling within their natural, everyday behaviors – ultimately making their lives more convenient.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

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Gen-Z and Snapchat: 5 Things Financial Brands Need to Know

Social Assurance

But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. 2020 brought us marketers a lot to consider around crisis communication, channel distribution, and the customer experience. Social Good Alignment.

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How omni-channel marketing can work for your business – Part 3: Manage

NCR

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. It’s also important to have awareness of individual customers’ past choices and behavior.

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How omni-channel marketing can work for your business – Part 2: Engage

NCR

What is the most effective way to engage customers – both existing and prospective? It’s a big question for many businesses, and one that drives a lot of marketing strategies. And are you able to deliver consistent, relevant messaging to customers across all channels, physical and digital?