Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
Perficient
FEBRUARY 10, 2021
To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. To elevate your internal systems to provide this experience, you need to connect your commerce and marketing automation platforms. Another great feature of Magento is the large developer community. Marketo and Magento.
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Gonzobanker
OCTOBER 13, 2020
With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Engage Net Promoter and Client Feedback Channels.
Perficient
MARCH 15, 2021
My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret. Everyone from top health systems to community hospitals are using patient data to drive successful communications while doing everything possible to avoid violating HIPAA.
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
PYMNTS
FEBRUARY 22, 2018
Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community. Indeed, Diaz agreed that APIs have certainly helped to fuel innovation in this space, though he noted SMBs have to be strategic about their strategy for SaaS implementation. First off is simply choosing the right tool.”.
Gonzobanker
JUNE 26, 2019
Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.
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