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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Community Bank of the Bay. Community First Credit Union (OH). Greater Cleveland Community Credit Union. Hometown Community Banks. Iowa Falls State Bank. The system lets customers make online or in-store payments, all using the mobile app. Building Trades Credit Union. Evans Bank. Federated Bank.

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Food Stamps Online: The $75B Grocery Game-Changer?

PYMNTS

There is also the surprising reality that goods that less affluent consumers favor also tend to stay in the market longer with fewer changes over time, meaning their prices more or less trend up with inflation. Said simply, premium goods favored by wealthier shoppers go on sale more often than staple goods bought by more down-market shoppers.

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Sizzle Or Fizzle: Facebook, Online Lending, Cash – And The Twilio Surge

PYMNTS

But Facebook got the jump on the news cycle this week with the big news that it was opening up Facebook Canvas for retailers and other marketers on the site, as opposed to just advertis e rs. Online to offline coming to Walmart near you, and we mean that sincerely. Online lending . A pretty clear-cut sizzle. Tech is back.

Lending 101
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SNAP Users Shut Out Of The Digital Grocery Aisles

PYMNTS

Looking at the past several weeks of PYMNTS consumer survey data, four times more consumers are buying groceries online instead of going into the grocery store these days. Smith suffers from a chronic medical condition affecting her connective tissue and laments the fact that she can’t use her SNAP to easily shop online.

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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. But for most community banks, building a trustworthy brand isn’t a conscious effort. But for most community banks, building a trustworthy brand isn’t a conscious effort.

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Function Over Flash

Independent Banker

Certain mobile functions and features are essential to the success of a community bank’s mobile banking offerings. Newfangled mobile capabilities could help community banks stand apart from their competitors. Share of community banks and credit unions offering the following mobile banking features and functions: 84%.