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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

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Rebeca Romero Rainey: Striking the right balance

Independent Banker

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. This conundrum presents a significant opportunity for community bankers. ICBA offers resources to support community banks in telling their stories. A year ago, I had a smattering of them.

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How community banks can help young homebuyers

Independent Banker

But there are ways community banks can help mortgage-seekers get on the property ladder. According to the 2022 Home Buyers and Sellers Generational Trends Report published by the NAR, there are some clear generational trends in the homebuying market. So how can community banks help? By Beth Mattson-Teig.

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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways. Underwater.”

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Main Street, USA = Community Financial Institutions + Small Businesses

ForwardBanker

Our Small Business Revolution – Main Street team recently finished its 2019 series of small business marketing seminars. Since 2016, the team put on more than 20 free seminars taking place in locations from Oregon and Washington state to South Carolina, Texas, and Michigan.

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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. Kennebec Savings Bank.

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Education: By Popular Demand

Independent Banker

The demand for professional development opportunities for community bankers has never been greater. Last year Community Banker University’s eight certification programs provided more than 4,000 community bankers with highly tailored training.