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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

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Rebeca Romero Rainey: Striking the right balance

Independent Banker

Given our relationship banking approach, we are poised to lead the charge in striking the right balance of technology and connection for our customers and communities. ICBA offers resources to support community banks in telling their stories. What you need to know.

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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways. Underwater.”

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How community banks can help young homebuyers

Independent Banker

But there are ways community banks can help mortgage-seekers get on the property ladder. According to the 2022 Home Buyers and Sellers Generational Trends Report published by the NAR, there are some clear generational trends in the homebuying market. So how can community banks help? By Beth Mattson-Teig.

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Guest Post: Financial Markets and Economic Commentary by Dorothy Jaworski

Jeff For Banks

Financial Markets & Economic Update- Third Quarter, 2019 Summer is upon us and I cannot wait to get to the beach for vacation. Although business confidence fell from the uncertainty, stock markets were reaching new record highs on many of indices. By the way, we will be seeing him at a seminar during August! GDP was +3.1%

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Education: By Popular Demand

Independent Banker

These in-depth and timely professional development programs are designed exclusively for community bankers and led by nationally recognized industry experts who know the issues community banks grapple with. Each certification course is designed to prepare bank professionals to handle essential tasks and responsibilities.

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Main Street, USA = Community Financial Institutions + Small Businesses

ForwardBanker

Our Small Business Revolution – Main Street team recently finished its 2019 series of small business marketing seminars. Since 2016, the team put on more than 20 free seminars taking place in locations from Oregon and Washington state to South Carolina, Texas, and Michigan.

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