The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 36

Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials.

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Community Bank Millennials Community Marketing Strategies 40

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Marketing social media Video Community 91

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

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South State Correspondent

JUNE 22, 2023

It is staggering how much banks spend. According to the last Readytalk survey, bankers spend an average of 33% of their time in meetings having 62 meetings each month for 31 hours of questionable productivity. This average cost is $338 per meeting for a $ 1B asset-sized community bank.

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Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Nearly 8,000 people turn 65 daily in the United States. Estate Planning.

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Meeting Marketing social media Community Bank 40

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? This is the most indebted class ever.

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