Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

SEPTEMBER 1, 2021

Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Every marketing dollar matters.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. From print and online to television and podcasts, different mediums require different considerations.

Marketing 91

Marketing social media Community Bank Video 91

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 65 percent of those online make purchases because of e-mail. *35

Meeting 40

Meeting Marketing social media Community Bank 40

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth?

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

FEBRUARY 16, 2016

For the first time, online local advertising is expected to overtake all local analog media. In fact, Borrell predicts that online local advertising is expected to grow by 36.9 Here are some creative ideas for how to get some bounce for your digital presence. percent, ahead of last year’s rate of 34.9

social media 40

social media Community Tools Strategy 40

Gonzobanker

JULY 28, 2015

Oh sure, you might know how much he makes because you can see that direct deposit coming in every month, but you don’t know if that stream of income is safe and stable, or if Jack works in an industry that is on the decline. How Jack spends his money. “Yeah, but where and how are we going to get that data?”

Leadership 60

Leadership Data Community Bank Community 60