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Evaluating New Tech Investments – Let the Purpose Define Your Strategy

Jack Henry

Investments in financial technology have been increasing for years, but the events of the last 18 months have created a new sense of urgency for community banks and credit unions to fine-tune their digital strategies across the spectrum of various fintech investments.

Strategy 148
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Paid social media’s place in your marketing strategy

Independent Banker

They share tips for how community banks can get started. Social media has made it easier for community banks to nurture connections with prospects, customers and the community. In its simplest form, it expands the reach of a community bank’s content. By Amy Geist. What is paid social? Paul, Minn.,

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital.

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15 Twitter accounts every bank executive should follow

Abrigo

See a similar list for the accounting profession: 15 Twitter accounts every accountant should follow 5) @rajeshkan – Rajesh Kandaswamy, research director at Gartner Group, focuses on mobile banking, mobile and cloud payments, channel convergence, digital strategy, big data analytics and outsourcing.

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2016 IB Social Media Leaders

Independent Banker

Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. This year’s panel of judges evaluated social media campaigns submitted from several community banks across the country before selecting those that received final recognition.

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Two Executive Views of Digital Transformation, and Why They Both Matter

Gonzobanker

A new customer digital experience that doesn’t deliver long-term results won’t matter in the long run. Events in the last year have pushed the conversation about digital transformation to a new level of focus for senior executives at financial institutions. Community banks and credit unions, in total, have 56 million.

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A Step Ahead

Independent Banker

With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand.