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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy.

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Two Executive Views of Digital Transformation, and Why They Both Matter

Gonzobanker

Events in the last year have pushed the conversation about digital transformation to a new level of focus for senior executives at financial institutions. Reality According to Customer Experience Executives. Community banks and credit unions, in total, have 56 million. It involves trial and error.