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Paid social media’s place in your marketing strategy

Independent Banker

They share tips for how community banks can get started. Social media has made it easier for community banks to nurture connections with prospects, customers and the community. In its simplest form, it expands the reach of a community bank’s content. By Amy Geist. What is paid social? Paul, Minn.,

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15 Twitter accounts every bank executive should follow

Abrigo

See a similar list for the accounting profession: 15 Twitter accounts every accountant should follow 5) @rajeshkan – Rajesh Kandaswamy, research director at Gartner Group, focuses on mobile banking, mobile and cloud payments, channel convergence, digital strategy, big data analytics and outsourcing. Learn more here.

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2016 IB Social Media Leaders

Independent Banker

Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. This year’s panel of judges evaluated social media campaigns submitted from several community banks across the country before selecting those that received final recognition.

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A Step Ahead

Independent Banker

With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand.