Long Lasting Ideas

JANUARY 5, 2015

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

FEBRUARY 23, 2016

You could do the same, depending on the things that matter to your community. Stop by the table, make introductions and offer a business card. Conduct a contest with local high schools to create a mural on the building that not only tells the story of your community, but it gives your bank a chance to share its message.

Branding 40

Branding Alabama Community ATM 40

Gonzobanker

JULY 28, 2015

You’ve got a piddly percentage of your member base using your online bill pay platform, and it’s a good bet you didn’t issue all the credit cards he has, so you really don’t know where the money is going. And worse, you’re not even doing anything to analyze the debit card spend data you do have.” ” asked my friend.

Leadership 60

Leadership Data Community Bank Community 60

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Demo: Sezzle app with knowledge based authentication to link bank accounts. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. Plus the 1% rewards.

Video 40

Video Mobile social media Analytics 40

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Long Lasting Ideas

FEBRUARY 16, 2016

Highlight a small business and its importance to the community, using multiple digital tools. Ask customers to tell their favorite story about your bank, or a bank employee on social media. The winner gets a gift card or a cash award. Let me know what your bank is doing.

social media 40

social media Community Tools Strategy 40