Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Demo: Sezzle app with knowledge based authentication to link bank accounts. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. Plus the 1% rewards.

Video 40

Video Mobile social media Analytics 40

Long Lasting Ideas

FEBRUARY 16, 2016

Marketing isn’t fenced in by the 30-to-60-second window of traditional TV advertising. Using multiple brands in all forms of advertising is a hot, proven-successful trend in recent years. YouTube can also be a fantastic tool to put a human face on your bank or credit union. The winner gets a gift card or a cash award.

social media 40

social media Community Tools Strategy 40